For example, for "Breastfeeding is good for your baby," some benefits would include: breastfed babies are less likely to develop respiratory infections, childhood diabetes, and childhood lymphoma they have fewer learning disabilities they're 1/3 less likely to die of Sudden Infant Death Syndrome and they have fewer ear and diarrheal infections. Take the time to define a communication objective first and foremost.Īsk "What event or benefit are we promoting?" or "What attitudes or behaviors do we want to change or promote?" This is the essence of your message (e.g., "Smoking can cause cancer," or "Breastfeeding is good for your baby").Įxamine what benefits the communication objective holds for your target audience. If you ignore this step, your entire campaign could be rendered ineffective. While you may want to jump ahead and start working on a cool image or a catchy slogan, we can't emphasize enough how important it is to clearly identify your communication objective from the start. How to create your poster or flyer Decide on your communication objective. This is convenient if you're using flyers to supplement a more formal education or public awareness campaign that involves presentations. You can create a simple flyer on the computer in a few minutes, and either print the copies you need yourself or have them photocopied inexpensively (1000 for $50 or so - compared to print advertisements and most other media, that's pretty good.) You could also e-mail your flyer to a list of hundreds or thousands of people for free with one keystroke, and/or post it on your and others’ websites.įlyers can be projected from the computer or photocopied onto transparencies for use as overheads. It's simple to fold, staple, and slap a stamp and an address label on an eye-catching flyer about an upcoming event.įlyers are cheap. For example, posters of Uncle Sam pointing his finger and saying "I want you!" have been used as a recruitment tool for the military since World War I.įlyers can easily be mailed to almost anyone. You probably won't want to use the exact same content for years at a time, but using a coherent theme, the same artist, or other elements to make your group's posters recognizable is a good idea. anyplace where people will be standing in lineĪ good poster can have staying power for years.community bulletin boards in markets and laundromats.examination and waiting rooms at dental and medical clinics.school classrooms (particularly when you're targeting younger children).However, places where you have a "captive audience" are the best: Posters and flyers can be displayed almost anywhere. What are the advantages of posters and flyers They can also be used to affirm positive behaviors or draw people to an event. Posters and flyers are usually informational in nature. Posters tend to be fairly large and professionally printed, and almost always feature an illustration, while flyers (also known as miniposters) are usually 8 ½" x 11" or so, might be simply photocopied or e-mailed, and often rely solely on words to get their point across. You probably already know what posters and flyers are: printed sheets meant to be posted in a public place or private workplace. This section discusses how you can make an use posters and flyers as part of your organization's communications plan. Whether you want to generate support for a project, raise awareness about an event, or inform the public about a community issue, posters and flyers help you communicate with community members. Posters and flyers can be a remarkably effective way of getting your message out to the public. What are the advantages of posters and flyers?.Learn basic tips for how to effectively get your message across with posters and flyers.
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