Eventually, the company Young and Smylie merged and renamed Y&S Candies, and in 1997 was acquired by Hershey Foods, creator of the Hershey Bar. Twizzlers was somewhat little known until around the 1960s when Twizzlers became mainstream. The company that invented Twizzlers is one of the oldest confectionery firms in the United States. Twizzlers was first made in the year 1929, by the Young and Smylie company, which changed to Y&S as its trademark in 1870 and was founded in 1845. It has been reported in 2013 that over 1 million miles of Twizzlers are produced every year. Only the black licorice Twizzlers appear to contain licorice extract. However they do look much like licorice candy, and licorice flavor was the original flavor of Twizzlers. Twizzlers do not contain licorice extract, nor advertise having being made from licorice. Twizzlers resemble licorice, however technically Twizzlers are not licorice. Twizzlers is a candy made from corn syrup, wheat flour, sugar, cornstarch, and in smaller amounts palm oil, salt, artificial flavor, glycerin, citric acid, potassium sorbate, Red 40, and soy lecithin. 20 Twizzlers Straws Rainbow Flavors Ingredients And Nutrition.18 Twizzlers Ingredients and Nutritional Information.16.1 Watch A Video About How Twizzlers Are Made.14 Cooking Twizzlers Straws In A Stove Pan.12 Twizzlers Straws Rainbow – Amount And Color Assortment.11 Measuring Twizzlers Straws – Rainbow Flavors.9 Twizzlers Straws Review – Rainbow Flavors.1.2 The Company That Owns Twizzlers Now.1.1 The Company That Invented Twizzlers.A 15-second version of “Cold Case” is set to run on TV. The DP was Sam Eley, who was the DP of the Academy Award-winning feature film “Lady Bird.”Įach of the 30-second videos is set to air online and in cinemas starting this week. The campaign was shot by Kristoffer Borgli at Furlined. She's busy pondering whether she overused exclamation points in a work email.Īccording to the agency, research showed that consumers enjoy Twizzlers not just for its flavor, but for the experience of chewing the candy, thus leading to the campaign tagline of "Chew on it." "Second Thoughts," as its title suggests, shows a bride having second thoughts on her wedding day. Does he want to break up with her or find a new way to spice up their relationship? No, he's debating whether to take up skateboarding past his prime. In “Only the Road Knows,” a guy sitting in the passenger seat next to his girlfriend on a drive is tied up in his own thoughts. Actually, he's trying to figure out how to avoid spending some time with a guy who he clearly doesn't want at his birthday party. In a spot called "Cold Case,” a detective seems to be searching for clues in the woods, perhaps investigating a murder. But then, the voiceover in their heads reveals what they’re actually wondering about. To hilarious effect, it turns out to be more mundane than each scenario suggests. added the agency to its roster in September.Įach “Chew on it” video features a character chewing on Twizzlers while they seem to be pondering a tough question. Chewing on Twizzlers may be just the thing to help you tackle the challenging thoughts running through your mind, according to a campaign breaking today from Droga5, the agency’s first work for the brand since Hershey Co.
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